Featured Speakers

Youssef Idelcaid

Head of Data Science- Commercial,
Medical & Government Affairs

Stacy Stone

Executive Director, Omnichannel Strategy & Innovation

Jeevaka Kiriella

Director, Global Data Science

Sybil Mathew

Director, Global Integrated Insights

Mike Soper

Director, Global Field Capabilities & Excellence

Wendy Kampman

Head, Global Medical Communications

Stan Tsvirko

Executive Director, Head Digital Medical Affairs

Allen Kumar

Head of Worldwide Medical Technology & Analytics

John Walsh

Head of Commercial IT

Scott Torrie

Machine Learning Product Management Principal

Victor Mora-Vandel
Novo Nordisk

Director, Commercial Advanced Analytics

Frederik Bay

General Manager,
Healthcare & Life Sciences

Ariel Katz

CEO & Co-founder

Ira Haimowitz, PhD

Vice President,
Product Management

Mark Miller

Managing Director, Life Science Advertising, Marketing & Commerce

Richard Schwartz

Life Sciences, Med Device & Digital Health Practice Lead

Pete Stark

EVP, Commercial Strategy

Keynote Speakers


Navigating the Everchanging World of Content Consumption, Trends & Strategies

Merrill Brown

Editorial Director for G/O Media

Merrill Brown is the Editorial Director of G/O Media and oversees a portfolio of high profile media outlets, including Gizmodo, The Onion and Deadspin. He launched MSNBC.com and was the website’s founding Editor-in-Chief. He is the former Director of the School of Communication and Media at Montclair State University, and the Co-founder of the Online News Association.


Impact of AI on Healthcare: A Physician’s Perspective

Dr. Joshua Tamayo-Sarver

Vice President of Innovation at Vituity & Inflect Health

Dr. Tamayo-Sarver focuses on healthcare innovation that leverages technology through strategic partnership, investment, or internal incubation. He is passionate about transforming healthcare so that every encounter is productive and positive for the patient, the provider, and the system.

Attending Companies


  • 8:00 AM
    Check in & Networking Breakfast

    Registration desk opens and breakfast is provided

    Join us in the networking hub for breakfast prior to sessions beginning.

  • 9:00 AM
    Customer Engagement is a Journey - Do you have the right market insights to map your path?

    Mark Miller, Deloitte

    The rate of change in pharma continues to accelerate with new innovations coming at us seemingly every day. What are the big trends and disruptions we all need to understand and be prepared for? How can your Commercial and Medical organizations future-proof your strategies? Mark Miller from Deloitte will help answer these questions by sharing insights and research on the most significant opportunities and challenges that lie ahead.

  • 9:30 AM
    Leading the Wave of Innovation

    John Vitalie, Aktana | Derek Choy, Aktana

    Hyper-personalized relationships and increasingly impactful engagement are table stakes for both commercial and medical teams. With all the opportunities that lie ahead for our industry, how is Aktana driving critical innovation that shapes how we engage and interact with our customers?

  • 10:30 AM
    Genentech’s NBA Journey: From Early Learnings to an Award-Winning Program

    Youssef Idelcaid, Genentech

    What does the path to commercial transformation look like in a digital and AI obsessed world? Genentech's Youssef Idelcaid discusses the journey, lessons learned, and innovative ways they are using technology to drive impact for the organization.

  • 11:00 AM
    Evolving NBA Technologies to Unlock the Path to Digital Transformation

    Stacy Stone, BeiGene | John Walsh, Otsuka | Scott Torrie, Genentech | Moderator: Alan Kalton, Aktana

    Commercial transformation programs come with both big wins and lessons learned. With the benefit of hindsight, panelists share their experiences with hurdles to overcome, essential investments to be made, and must-have best practices to achieve success.

  • 12:00 PM
    Networking Lunch

    Lunch will be provided on site.

    Join your peers in the Hub for great food and conversation

  • 1:00 PM
    Breakout Sessions

    Session tracks are detailed below the main agenda.

    Choose one of three tracks: Commercial, Medical Affairs or Data Science & Analytics.

  • 3:00 PM
    PANEL: NBA & Omnichannel across Sales, Marketing & Med Affairs

    Jeevaka Kiriella, Merck | Allen Kumar, Biogen | Graham Rapier, Aktana

    A true omnichannel engagement can only happen when every group that interacts with an HCP is coordinated and orchestrated to provide maximum impact. Our panelists will share their perspectives and experiences on breaking down internal organizational silos to holistically put the customer at the center and ultimately drive the highest value for both the HCP and the business.

  • 3:45 PM
    KEYNOTE: Navigating the Everchanging World of Content Consumption, Trends & Strategies

    Merrill Brown, G/O Media

    In this fireside-chat, Merrill will share how content, from development to consumption, is evolving in the world of general media. Learn how the life sciences industry can better prepare for the everchanging content landscape from an expert who has been at the center of this transformation on a global scale.

  • 5:00 PM
    Networking Reception & Evening Event

    Drinks followed by dinner at Elsie Rooftop

    Join us in the Hub as we wrap up day one with your beverage of choice (+apps), and then we'll see you at Elsie Rooftop for dinner and fun with an iconic city view.

  • 8:00 AM
    Networking Breakfast

    Breakfast is served in the Hub

    Join us in the networking hub for breakfast prior to sessions beginning.

  • 9:00 AM
    Opening Remarks


    Kick off day 2 with a quick recap and key takeaways from day 1 content and discussions.

  • 9:15 AM
    KEYNOTE: Impact of AI on Healthcare, a Physician’s Perspective

    Dr. Joshua Tamayo-Sarver

    AI is already reaching far into the world of HCPs, from diagnostic and treatment support to influencing how and when they are marketed to. Dr. Tamayo-Sarver is embracing the revolution and pushing the limits. He will share his first hand experiences with the opportunities and challenges of AI in healthcare.

  • 10:00 AM
    Collaboration Workshops

    Group Breakouts

    In this session, the audience will split into different cross-functional groups and be tasked to work through and share insights on key customer engagement challenges.

  • 11:00 AM
    The Future of Technology in Commercial Execution -
    The Technology Ecosystem View

    Ariel Katz, H1 | Frederik Bay, Adobe | Derek Choy, Aktana | Richard Schwartz, Qualtrics

    In these discussions, panelists will share views on where they see commercial execution heading from a technology ecosystem view. What are the key influencing factors? What are the risks? How are these experts preparing for the continued wave of innovation we will see? Take away key practices and insights that you can immediately use to drive impact and value in your own organization.

  • 11:30 AM
    The Future of Technology in Commercial Execution -
    The Pharma View

    Mike Soper, Biogen | John Walsh, Otsuka | Youssef Idelcaid, Genentech

    In part two of the previous session, panelists will share views on where they see commercial execution heading from pharma's perspective.

  • 12:00 PM
    Closing Remarks

    John Vitalie | Aktana

    The conclusion of the AIx agenda and recap of key discussions

  • 12:15 PM
    Networking Lunch

    Lunch is provided in the Networking Hub

    Stick around to grab lunch before you go and continue the conversation.

Breakout Tracks

  • 1:00 PM
    Leveling Up your Data Science Initiatives to Drive Scalability & Business Impact

    Ira Haimowitz, Deloitte | Bingqian Gao, Aktana

    What are the best ways to leverage data science and analytics to drive decision-making and enhance internal programs? In this breakout, you will learn how our presenters tackled challenges in building scalable frameworks and addressed internal processes, from implementing advanced analytics platforms to developing data governance policies.

  • 2:00 PM
    AI is Not New - How to move from Hype to Impact

    Pete Stark, Veeva | Derek Choy, Aktana | Pini Ben-or, Aktana

    Generative AI has taken over most conversations around AI. But where are the true impact opportunities for this innovation in commercial execution? What are the risks, and how do executive decision-makers invest in this quickly growing and evolving area? This discussion-based breakout will provide an opportunity to hear from pharma leaders and technology providers who are leading the charge in productizing this and other disruptive innovations.

  • 1:00 PM
    Converting NBA from a Tool to a Way of Life

    Sybil Mathew, Novartis | Graham Rapier, Aktana

    Once an organization has invested in supporting commercial teams with NBA programs, what are the challenges to achieving widespread adoption? What are the proven ways to go from implementation to effective use across teams? Hear our panelists share their learnings in delivering and evangelizing their NBA programs - and ultimately, what they say about the overall ROI of improving HCP engagement.

  • 2:00 PM
    Plan Globally & Think Locally to Drive Program Success

    Mike Soper, Biogen | Victor Mora-Vandel, Novo Nordisk | Alan Kalton, Aktana

    How do organizations optimize their investments in commercial intelligence and ensure what they are building is locally relevant but globally scalable? In this breakout session, you will hear how a global pharma company is establishing a foundation that brings together the technology, people and processes to ensure solution deployments have global efficiencies with maximum regional impact.

  • 1:00 PM
    NBA for Medical Affairs: Driving Business Goals & Capturing Value

    Allen Kumar, Biogen | Stan Tsvirko, Novartis | Dr. Deepak Patil, Aktana

    Over the last decade, field medical teams have consistently expanded in size, scope and impact on the organization. Medical Science Liaisons are a trusted partner to physicians, enjoying more air time than any other pharmaceutical company stakeholder. How can AI-driven next best action (NBA) empower your medical affairs teams in effectively engaging with their stakeholders? Join us on a case-based discussion on unlocking the promise of NBA for medical affairs

  • 2:00 PM
    Collaborating to Enhance Medical Affairs-driven Value Across All Channels

    Wendy Kampman, Regeneron | Thomas Yang, Deloitte | Dr. Deepak Patil, Aktana

    A streamlined customer experience for physicians requires compliant collaboration among medical affairs, marketing and sales teams to ensure seamless handoffs. Join us for a discussion on best practices to drive alignment on common goals, and design the foundation of your omnichannel strategy.

Join us

Don't miss the opportunity to network and learn
from other leaders in commercial life sciences.